‘Beau Brummell’’s Coat

‘Beau Brummell’’s Coat

Contributor: Diego Saglia

Location: The Museum of London

Description: The beau monde of Romantic-period Britain, dashing Regency gentlemen, male characters in the fiction of Jane Austen and Georgette Heyer, and in recent films and TV series: all of these become strikingly present through this pristine dark blue coat dating from around 1803. It was made in London by a tailor patronized by George Bryan ‘Beau’ Brummell (1778-1840), foremost among the early nineteenth-century dandies and the inventor of a simple but exquisite way of dressing aimed at enhancing the male physique. The coat brings to life the understated style he and his circle developed. By reinventing male fashion, these men created new modes of presenting and being (in) their bodies: besides demanding the highest standards in tailoring and attention to detail, they were innovative in valuing personal cleanliness and grooming. Though, in the Romantic period, such practices were restricted to a few individuals from the privileged elite, they also anticipated later phenomena up to recent forms of metrosexual or fluid masculine identity. This blue coat has these and other intriguing stories to tell – not least that of its rediscovery.

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